And what about the suppliers?


Every year, at least 700 thousand Russian cars are shod with tires of this brand.

Leonid Sapozhnikov

Rosava is a quiet Ukrainian river in the vicinity of the White Church. They say that at this point, 80 km south of Kiev, Nikita Khrushchev poked a finger on the map, appointing the place for the next nation-wide construction. According to the official version, the location of the tire giant was chosen by cybernetics using computers …

The plant gave the first tire in 1972. And in the mid-80s, instead of diagonal tires, he began to produce radial tires with metal cord in a breaker, for which new technological equipment was bought from eminent companies such as Pirelli and Krupp.

The owners of the "eights" and "Tauris" of the first years of release remember the white-church rubber Ex-85, made under the license of "Pirelli". This designation infringed on the patent rights of Michelin, which staked out the letter X for its models. The simplest way was found: the top half was removed from X, a vertical stroke was added to E - and the same bus turned into a BL-85, which everyone knows. It was replaced by a few years ago BC-11.

Today Belozerkovtsev has 38 standard sizes of passenger tires in a serial assortment. The output in pieces is growing steadily and in 1999 exceeded 5 million. To everyone, surprisingly and very much to envy, the plant works in three shifts without days off. But more recently, in essence, there was nothing to envy: Rosava OJSC went in debt, like in silks, and paid employees salaries with tires - at least sell, at least cut and eat …

Paradox: production successes did not stop rolling toward bankruptcy. The coryphaeus of economics, Sir Adam Smith, could be moved by such a mind. Having no cash, Rosava received raw materials through barter in exchange for its products. At the same time, the conditions are inevitably dictated by the suppliers of raw materials - the tires got them for a song, much lower than the cost.

We tried to look for wealthy investors. Representatives of “Mitsubishi”, “Goodyear”, “Michelin”, having examined the production with interest, made it clear: the solution to the issue will last more than one year. Fleeing from imminent collapse, Rosava OJSC established a joint venture of the same name with a little-known Irish company.

Tire managers prefer not to talk about the details of this last year’s maneuver: they hurt too much for him. They accused that the entire unprofitable infrastructure (dispensary, state farm, etc.) was left in the OJSC, 76% of the shares of which belong to the state, and only tire production was included in the joint venture. A popular Kiev newspaper even stated that such a practice "would lead to the destruction of the state as such." And only very recently in the Verkhovna Rada of Ukraine there was a sound thought: the main thing is not how much money will go into the budget as a result of the privatization of the enterprise, but how efficiently it will work.

The effect was not long in coming. On the clean, not blocked due to debts bank account of the joint venture appeared the long-awaited money from the sale of tires. Barter levels immediately fell tenfold - from 92 to 9 percent, and the company began to live according to normal economic laws. On the sidelines of the Kiev - Odessa highway in the Bila Tserkva area they are still selling tires, but these are not tire workers, but dealers. Shinnikov "Won Ne Treba" - they are now paid salaries in hryvnias and on time.

For reference. Such figures give an idea of ​​the price level on the highway (in terms of hryvnias). One tire BC-11 sizes 165 / 70R13 and 175 / 70R13 is sold for $ 12 and 14, respectively, and the all-weather BTs-20 175 / 70R13 for 20.

It’s not necessary to think that “Rosava” makes only passenger tires: in its assortment there are both truck and agricultural tires. But of the 5450 thousand units released in 1999, passenger cars accounted for about 97%. This “bias” is natural in the conditions of the economic crisis: enterprises are idle, freight carriers have nothing to carry, but drivers of category B are spinning around in search of work …

But let us turn to Rosava’s ties with Russia (words, by the way, are from the same root!). Sixty percent of White Church tires - about 3 million a year - go to AvtoVAZ and Russian trading enterprises. And from Russia, in turn, comes rubber and partially carbon black. Steel cord is supplied mainly by Belarus.

Tires "Rosava" are marked with the E8 sign - this means they have a Czech certificate, very authoritative in Europe. Nevertheless, the Russian NIISHP (Research Institute of the tire industry) additionally checks them for compliance with GOST. They will not have to work under sparing European conditions …